mmuseum branding
Re-branding for the Mmuseumm. Mmuseumm is a museum based in New York known as the smallest museum in the world, the logo design emphasis this point. The contrasts between scales show that the small size of the museum contains great content.
Combine the typeface Evertt in two different sizes and uppercase and lowercase, to create the logo. The contrasts between the scales of the letters, to express the selling point of the mmuseum.
Everett is the main typeface, used for the logo and icons and titles on poster or on the exhibition walls.
Optima is the secondary typeface, used on discription and text.
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