ZAHA HADID EXHIBITION

Challenge: To create a visual identity of Zaha Hadid’s exhibition.

Zaha Hadid is an architecture that pursues innovative designs. She is famous for using the curve and sphere in her works. Inspire from that, the typeface designed specifically for this exhibition is an extended, reverse-contrast typeface. The anatomy mimics the looks of her architectures. Pairing with this typeface, the poster and the exhibition wall gives an elegant but unique feeling.

I first created a set of typeface that comprehensive with her architecture.

Then I went on design the wall display, poster and SNS post.